Any time you type a keyword or key phrase into Google, Yahoo, Bing or another search engine, you are inundated with a litany of web results to sort through and click at your leisure. If you’re like most people, your eyes are drawn to the first few results on the page – an instinctual response which equates placement on the search result page to relevance and quality.
You only pay when a potential customer clicks. What makes PPC so awesome is that you know exactly where your dollars are going and you only pay when a potential customer clicks on the ad. With traditional advertising, you spend hope your target market actually engages with the ad, but you never really know where […]