You only pay when a potential customer clicks. What makes PPC so awesome is that you know exactly where your dollars are going and you only pay when a potential customer clicks on the ad. With traditional advertising, you spend hope your target market actually engages with the ad, but you never really know where the ads are hitting.
You set your budget and are in control of the costs. With Pay Per Click, you set your daily budget, and you can change it anytime.
You can reach your target consumer at the right time with the right ad. PPC allows you to target a person in a specific place at a specific time of day with a specific ad. You can deliver very specific messages to your target consumer at prime time when they are close by.
PPC can give you results very quickly. While organic search traffic is important for long-term internet marketing, it has a longer cycle to prove ROI. PPC can show results fast. You can start a PPC campaign on Monday and start seeing results in terms of traffic and conversions the next day.
PPC data can inform your other marketing channels. PPC can tell your digital marketing team what is working well and what isn’t.