Any time you type a keyword or key phrase into Google, Yahoo, Bing or another search engine, you are inundated with a litany of web results to sort through and click at your leisure. If you’re like most people, your eyes are drawn to the first few results on the page – an instinctual response which equates placement on the search result page to relevance and quality. This is why companies such as ourselves at On the Mark Digital place such a high priority on digital marketing strategies such as Search Engine Optimization to push websites up the Google organic search rankings for key phrases and keywords relevant to the company in question’s interests. However, there’s one piece to the marketing puzzle that takes the old SEO method of promoting a business to a wide Internet audience and shifts into overdrive across search engines, social media marketing, AND any and all websites you can think of – pay-per-click advertising, the backbone of both search engine marketing and any effective digital media marketing strategy. Simply put, you only pay ad costs when a customer finds your ad and clicks on it. If you have your house in order on your website – and we know you will with On the Mark Digital refining your message for maximum effect – every dollar you spend per click with us is pure gold for bringing in new customers AND maintaining regular business with them.
Want the brass tacks? The bottom-line boost that On the Mark Digital can provide you with a sound and effective Search Engine Marketing strategy? Why is Pay-Per-Click Advertising such a necessary component for any and all businesses attempting to get a foothold marketing for both traditional web and mobile? Well, let’s get the jaw-dropping statistic out of the way first – on average, business recoup $2 in revenue for every $1 spent on Pay-Per-Click ads. It’s like playing Blackjack without really gambling, doubling up your money by targeting niche key phrases to get the most eyes – the eyes with interests relevant to your company’s services – engaged with your product. On the Mark Digital knows just how insanely valuable a 2/1 cost ratio is for any business in any field of expertise. That’s why our company’s professionally-trained and experienced staff spends countless hours researching the best opportunities for YOUR business, putting together a plan of attack that gets you exposure near the top of search results for the keywords and key phrases that’ll make you the most money, period. Search Engine Marketing and Pay-Per-Click advertising is one of the bread-and-butter specialties of the On the Mark Digital staff, and it’s a cost-effective way to push your company from a search engine also-ran to an industry leader using Google, Bing, Yahoo and other search services as a vehicle to sustained success.
Here’s the other hidden-in-plain-sight secret about Pay-Per-Click advertising that’ll mean HUGE things for your company over both the short- and long-term. Mobile devices account for 52% of paid search clicks as a whole. Furthermore, 70% of users will call a business directly from Google Search – a very profitable statistic for you to benefit from IF you utilize a firm like to your advantage. On the Mark Digital understands that the trending future of Search Engine Marketing is that of building both websites and ad campaigns that take advantage of the exponential shift from traditional desktop web use to the mobile phone and tablet experience. Not only will On the Mark Digital put together an exhaustive list of keywords and key phrases, giving you fantastic value for your per-click budget, we will also ensure that your pay-per-click campaign is optimized for mobile. Putting yourself in the right position from a Search Engine Marketing standpoint will make you money, period. Putting yourself in the right position from a Search Engine Marketing standpoint WITH a concentrated focus on providing attractive ads for the on-the-go customer will provide you with an ever-growing source of revenue to put to use in other crucial areas of your business operations.
OH, WAIT. We almost forgot something! Pay-per-click advertising doesn’t begin and end with your efforts on Google, Bing, Yahoo and other search engines. In an average month, more than 1 billion people log on to Facebook on their mobile devices. In fact, 1 out of every 5 minutes spent on a mobile phone are spent logged in to Facebook’s app. So, why would On the Mark Digital limit your Pay-Per-Click Advertising reach to Search Engine Marketing only, ignoring a bottomless pool of profit available when targeting the right users at the right time on Facebook? That would be silly, and it’d be silly of you to allow us to be so short-sighted with your valuable advertising dollars! Ad clicks are increasing 70% year over year, and ad click-through rates are increasing 160% over that span. This is monumental news for Facebook advertisers. If you can provide fantastic ad copy, target it both to your local customer base and a growing international web of potential customers, your company will reap rewards almost instantly. That’s where On the Mark Digital comes in. The cost of utilizing an experienced marketing firm like On the Mark Digital to manage and tweak your Pay-Per-Click Advertising presence on Facebook will be far outweighed by the benefit of attracting customers looking for the exact services you provide from a quality company of your stature and determination.
Millions of business are already on the Pay-Per-Click Advertising and Search Engine Marketing train, and millions more will be as the months go on. You’ll encounter plenty of your competitors on a daily basis looking to cut into your market share and visibility. However, only a select few utilize a firm as dedicated to maximizing your profit and minimizing unnecessary advertising costs like On the Mark Digital. Everyone knows you have to spend money to make money in business. On the Mark Digital is here to help you spend that money in a smart, calculated, cost-effective fashion that’ll prove lucrative for your business in the long run.