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AI SEO
AI SEO Services
Get Your Business Recommended by ChatGPT, Gemini, and Google AI Overviews
Your customers aren't just Googling anymore. They're asking ChatGPT "Who's the best family dentist in Santa Rosa?" and reading Google's AI Overview before they ever see a blue link. If AI tools don't mention your business, you're invisible in a growing share of buying decisions.
1997
Founded
1,500+
Clients served
1,650+
Projects completed
37
Team members
On The Mark Digital helps businesses get cited, recommended, and linked by AI search platforms, including ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Claude, Grok, and Microsoft Copilot. We've adapted to every shift in search since 1997. This is the biggest one yet, and we're ready for it.
01 // AI SEO
What Is AI SEO?
AI SEO, also called generative engine optimization (GEO) or answer engine optimization (AEO), is the practice of making your business easy for AI systems to find, understand, trust, and recommend. Traditional SEO helps you rank in a list of links. AI SEO helps you become the answer. AI tools pull from websites, Google Business Profiles, reviews, directories, news, and forums, then summarize what they find. If your information is clear, consistent, and trusted across those sources, you're far more likely to be named.
02 // AI SEO
Why AI Search Changes the Game
AI answers usually name only a few businesses, sometimes just one. There's no page two. Customers who arrive from an AI recommendation also tend to be further along in their decision, because the AI has already compared options for them. Businesses that build AI visibility now will be hard to displace later, the same way early SEO adopters still hold top rankings today.
03 // AI SEO
Our AI SEO Services
01
AI Visibility Audit
We test the questions your customers ask across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. You'll see where you're mentioned, where competitors are mentioned instead, and which sources the AI is citing.
02
Answer-Ready Content
We restructure your service pages with clear, direct answers, FAQ sections, comparison content, and concise summaries that AI systems can easily quote.
03
Entity and Brand Optimization
AI tools need to understand who you are. We make your business name, services, location, founders, and credentials consistent everywhere they appear online, so AI connects the dots with confidence.
04
Schema Markup and Structured Data
Organization, LocalBusiness, Service, FAQ, Review, and Product schema that give machines a clean, labeled version of your business information.
05
Google Business Profile and Review Signals
For local questions, AI leans heavily on Google Business Profiles and reviews. We optimize both, because they feed Google's AI Overviews and Gemini directly.
06
Citations and Third-Party Mentions
AI trusts what others say about you. We build mentions in directories, local news, industry publications, and "best of" lists the AI platforms already reference.
07
Technical AI Crawlability
We check that AI crawlers can access your site, your key content isn't hidden behind scripts, and your pages load fast and render cleanly.
08
Voice Search Optimization
Siri, Alexa, and Google Assistant answer with one result. We optimize conversational, question-based content so your business is the one they say out loud.
04 // AI SEO
AI SEO vs. Traditional SEO
The two work together. Strong traditional SEO is still the foundation AI tools draw from, so every AI SEO plan includes the core SEO work that keeps your Google rankings strong.
| Comparison | Traditional SEO | AI SEO |
|---|---|---|
| Goal | Rank high in a list of links | Get named or cited in the AI answer |
| Where it shows | Google and Bing results pages | ChatGPT, AI Overviews, Gemini, Perplexity, Claude, Grok |
| Main signals | Keywords, links, technical health | Clear answers, entity consistency, reviews, third-party mentions |
| Success measure | Rankings and clicks | Mentions, citations, and AI referral traffic |
05 // AI SEO
How We Measure AI Visibility
We track a set of real customer prompts each month across the major AI platforms and record whether your business is mentioned, how it's described, and which competitors appear. We also measure referral traffic and leads from AI sources in Google Analytics. You'll see your share of AI answers grow over time, not just a promise.
06 // AI SEO
Our AI SEO Process
01
Discover
We list the questions your customers ask and test them across AI platforms.
02
Diagnose
We find gaps in your content, entity data, reviews, and mentions.
03
Optimize
We rewrite and structure key pages, add schema, and clean up your online footprint.
04
Amplify
We earn new mentions and reviews on the sources AI trusts.
05
Monitor
Monthly AI visibility reports with clear next steps.
07 // AI SEO
Why On The Mark Digital for AI SEO?
We've been doing SEO since search engines were Yahoo and AltaVista. 30 years and 1,500+ clients, we've learned one lesson again and again: the businesses that adapt early win. We combine AI SEO with the local SEO, Google Business Profile, and voice search work we already do every day, so your visibility is strong wherever customers search. Learn more
08 // AI SEO
AI SEO FAQs
What is generative engine optimization (GEO)?
GEO is optimizing your content and online presence so generative AI tools like ChatGPT and Gemini include your business in their answers. It's another name for AI SEO.
Can you guarantee my business will show up in ChatGPT?
No honest agency can guarantee it, because AI answers vary by question, user, and update. What we can do is strengthen every signal AI tools rely on and track your mentions month over month.
Does AI SEO replace regular SEO?
No. AI tools pull heavily from pages that already rank well in search. AI SEO builds on a strong SEO foundation.
How long does AI SEO take?
Content and schema changes can be picked up within weeks. Building the reviews and third-party mentions that drive consistent recommendations usually takes 3–6 months.
Is AI SEO worth it for a small local business?
Yes. Local questions like "best HVAC company near me" are among the most common AI searches, and the AI typically names only a handful of businesses.
Which AI platforms do you optimize for?
ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Claude, Grok, and Microsoft Copilot, plus voice assistants.
09 // AI SEO
Find Out What AI Says About Your Business
We'll ask the top AI platforms the questions your customers ask and show you who they recommend, and whether it's you. Call (707) 595-8685 or request your free AI visibility check.
AI for your business
AI Search Visibility or AI Automation?
AI SEO helps businesses improve their visibility in AI-powered search experiences. AI Automation helps businesses use artificial intelligence to improve their internal operations, software integrations, and workflows.
Contact Us
Request a Free AI SEO Consultation
Fill out the form and someone from our team will get back to you shortly. For faster service call us at 707-595-8685.
703 2nd St #455, Santa Rosa, CA 95404