Digital Advertising Services in Sonoma, CA​

We don’t sell packages filled with fluff. We focus on what moves the needle.

Pay-Per-Click Advertising

PPC ads show up when someone searches for specific terms. You pay when they click.

This works great for local services, wineries, hospitality, and professional businesses in Sonoma. But only if the keywords match real buying intent.

We spend serious time on keyword research and intent mapping. People often think that more keywords mean more results. That’s wrong. Fewer, better keywords usually win.

Google Ads Management

Google Ads is still the biggest driver of high-intent traffic.

We handle:

• Account setup and cleanup

• Search campaign structure

• Location targeting for Sonoma and nearby areas

• Conversion tracking setup

• Ongoing budget control

Most Google Ads accounts fail because they’re messy. Too many ads. Too many keywords. No clear tracking. We keep things clean, so results are easy to see.

Meta Advertising (Facebook and Instagram)

Social ads work differently. People aren’t searching. You’re interrupting them.

That means creative matters more. Messaging matters more. And targeting has to be tight.

We use Meta ads for:

• Brand awareness in Sonoma Valley

• Event promotion

• Retargeting website visitors

• Seasonal campaigns

If you’ve tried social ads and felt burned, you’re not alone. This part’s tricky, but it works when done right.

Display Advertising

Display ads put your brand across websites your audience already visits.

This works well for:

• Staying visible during longer buying cycles

• Supporting search and social campaigns

• Building familiarity with local audiences

We keep display ads focused and controlled so they don’t turn into background noise.

Remarketing and Retargeting

Most visitors don’t convert the first time. That’s normal.

Remarketing brings them back.

We build retargeting campaigns that remind people who you are without being annoying. Frequency control matters here. People often miss this and chase potential customers away.

Local Advertising Campaigns

Local campaigns focus on proximity, relevance, and timing.

We use:

• Geo targeting

• Local search terms

• Sonoma-specific ad copy

• Local landing pages

Whether someone is near Buena Vista Winery or searching from home, your ads should feel local. Not generic.

Conversion Rate Optimization and Landing Pages

Clicks don’t pay the bills. Conversions do.

We review landing pages to make sure:

• The message matches the ad

• The page loads fast

• Calls to action are clear

• Forms are simple

Small changes here often double results without increasing ad spend.

Analytics and Performance Tracking

If you can’t track it, you can’t fix it.

We set up clear conversion tracking so you know:

• Where leads come from

• What each lead costs

• Which ads actually work

No confusing dashboards. Just numbers that matter.

How Our Approach Is Different?

Here’s what most agencies won’t tell you.

Digital advertising isn’t set-and-forget. It needs constant attention. Search behavior changes. Costs change. Competition changes.

We run campaigns with:

• Regular testing

• Ongoing adjustments

• Clear reporting

• Honest conversations

If something isn’t working, we say it. If a channel doesn’t make sense for your business, we won’t push it.

That’s how long-term partnerships are built.

Digital Advertising for Sonoma’s Unique Market

Sonoma is not San Francisco. It’s not Napa. It’s its own thing.

You have:

• Seasonal tourism

• Local loyalty

• Strong word-of-mouth

• High competition in certain industries

We factor all of that in.

Campaigns may shift during peak tourist seasons in Sonoma Valley. Messaging changes depending on whether you want locals or visitors. Budgets adjust based on demand.

This local understanding matters more than fancy tools.

Common Mistakes We See All the Time

People often think:

• More budget fixes bad ads

• Google will handle it automatically

• All clicks are good clicks

None of that is true.

Bad setup burns money faster. Automation still needs guidance. And low-intent clicks are just expensive website visits.

We start by fixing the foundation. Then we scale what works.

Who We Work Best With

Our digital advertising services are a good fit if:

• You want steady, predictable leads

• You care about tracking results

• You’re ready to invest, not gamble

• You value clear communication

If you want overnight miracles, we’re probably not the right fit. Real growth takes work and consistency.

Trust and Credibility

We take trust seriously because ads involve your money.

Our credibility is built on:

• Google Ads certified professionals

• Proven experience managing paid campaigns

• Transparent reporting

• Ongoing campaign management

• Long-term client relationships

• Real client reviews and testimonials

Ready to Get More From Your Advertising?

If you’re tired of guessing, wasting ad spend, or dealing with vague answers, let’s talk.

On The Mark Digital & SEO helps Sonoma businesses use digital advertising the right way. Clear strategy. Honest feedback. Results you can actually track.

Reach out today and let’s see if digital advertising makes sense for your business.