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Digital Marketing and SEO
Running a business in Novato is not easy. You are competing with local shops, service companies, and bigger brands all trying to show up in the same places online. If your website is buried on page two of Google, most people will never see you. That usually means fewer calls, fewer form fills, and lost revenue.
That is where On The Mark Digital & SEO comes in.
We help local businesses in Novato, CA get found online, bring in better leads, and turn website traffic into real customers. No buzzwords. No mystery reports. Just clear work, steady growth, and honest communication.
If you are wondering why your competitors show up before you or why your ads cost more than they should, you are not alone. Most businesses we talk to are dealing with the same thing.
A Digital Marketing Agency Built for Novato Businesses
Novato is a unique market. You have long time local businesses, newer companies moving up from San Francisco, and customers who still value trust and word of mouth. Your online presence needs to reflect that.
We focus on digital marketing that actually fits how people search and choose businesses here. That means clear messaging, strong local visibility, and systems that help people take the next step without confusion.
Here is what we believe works best for Novato businesses:
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Clear websites that explain what you do fast
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Strong local search visibility in maps and organic results
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Content that answers real questions people ask
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Tracking that shows what is working and what is not
Most agencies skip one or more of these. That is usually where things break down.
Supporting Services for Full Online Growth
Many Novato businesses need more than one service to see real results. We also help with:
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Website design and development
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Landing page design
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Sales funnel setup
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Pay per click advertising
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Social media marketing
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Email follow ups and automation
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Reputation management
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Analytics and reporting
You do not need all of these at once. We help you choose what makes sense.
Tools and Systems We Use
Good tools help us make better decisions. We regularly work with:
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Google Analytics
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Google Search Console
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Google Ads
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Google Business Profile
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WordPress
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Shopify
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HubSpot
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SEMrush
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Ahrefs
These tools help us see what people are searching for, how they behave on your site, and where improvements matter most.
Our Digital Marketing Services in Novato, CA
We offer full-service digital marketing, but everything starts with your goals. More calls. More bookings. Better leads. Each service below supports that outcome.
Digital Marketing Strategy
Before anything else, we look at where you are now. Your website, your rankings, your competitors, and your past results.
Then we build a clear plan that answers three questions:
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How will people find you
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Why should they choose you
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What action should they take next
This step saves time and money later. Skipping it is a common mistake.
Local SEO Services
Local SEO is one of the fastest ways to grow visibility in Novato.
We focus on:
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Google Business Profile setup and cleanup
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Local keyword research tied to real search behavior
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Location-based content for Novato and nearby areas
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Local citations and consistency across directories
People searching for services near Downtown Novato or Hamilton Field usually want help now, not later. Local SEO helps you show up at the right moment.
Search Engine Optimization for Long-Term Growth
SEO is not about tricks. It is about making your site easy to understand for both people and search engines.
Our SEO work includes:
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On-page improvements that make pages clearer and faster
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Technical fixes that remove hidden issues
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Content that answers real questions, not fluff
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Ongoing tracking so you can see progress
This part takes patience. It is worth it.
Google Business Profile Management
Your Google Business Profile is often the first thing people see. A weak profile costs you calls.
We help with:
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Proper category setup
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Keyword-focused descriptions
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Photo updates and posting
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Review strategy and response guidance
Small changes here can make a big difference.
Website Optimization and Conversion Improvements
Traffic does not matter if your site does not convert.
We look at:
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Page layout and flow
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Calls to action that are easy to spot
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Mobile usability
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Speed and basic user experience issues
Most sites lose leads simply because they are confusing. This is fixable.
Content Marketing That Answers Real Questions
People search because they have questions. Good content answers them clearly.
We create content that:
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Matches what people actually type into Google
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Builds trust before a call ever happens
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Supports SEO and sales at the same time
No filler. No empty blog posts.
Lead Generation Campaigns
When you need faster results, lead generation campaigns help.
This can include:
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Google Ads
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Landing pages built for one clear goal
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Tracking calls and form submissions
We keep campaigns simple and focused. Complexity usually wastes budget.
Why Local Businesses in Novato Choose Us?
You have options. So why work with us?
Here is what our clients tell us they value:
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Clear communication without jargon
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Honest feedback, even when it is uncomfortable
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Reporting that actually makes sense
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Work focused on results, not vanity metrics
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Long-term partnerships, not quick wins
We treat your business like it matters. Because it does.
Areas We Serve Around Novato
While our focus is on Novato, we also work with businesses in nearby areas, including:
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San Rafael, CA
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Petaluma, CA
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Mill Valley, CA
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Corte Madera, CA
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Marin County, CA
Local search does not stop at city lines, and neither should your strategy.
Common Mistakes We See Novato Businesses Make
This part is tricky, but important.
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Relying only on social media for leads
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Ignoring Google Business Profile updates
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Paying for SEO without clear reporting
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Running ads without tracking conversions
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Using websites that look nice but confuse visitors
If any of these sound familiar, you are not alone. Most businesses come to us after dealing with one or more of these.
What Working With Us Looks Like?
Here is how things usually go:
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We talk about your goals and challenges
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We review your current online presence
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We explain what needs to change and why
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We start with the highest impact work first
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We track results and adjust as needed
No long-term contracts just for the sake of it. We earn trust through results.
Ready to Grow Your Business in Novato?
If you are tired of guessing what works online, let’s talk. We will give you clear answers and a realistic plan.
Reach out to On The Mark Digital & SEO and see what digital marketing can actually do for your business in Novato, CA.
FAQs About Digital Marketing
How long does digital marketing take to work?
Some improvements show results in weeks, especially with local SEO and Google Business Profile updates. SEO usually takes a few months to build momentum.
Is digital marketing worth it for small businesses in Novato?
Yes, if it is done right. Local search brings in high intent customers who are ready to take action.
Do I need SEO if I run Google Ads?
Yes. Ads stop when the budget stops. SEO keeps working and usually lowers ad costs over time.
How much does digital marketing cost in Novato?
Costs depend on your goals and competition. We focus on building a plan that makes sense for your budget.
Can you help fix a website that is not converting?
Absolutely. Many sites just need clearer messaging and better structure to improve results.
Do you work with service based businesses?
Yes. Most of our clients are service businesses that rely on calls, bookings, and form leads.
Will I get reports I can understand?
Yes. We explain what is happening, what it means, and what we are doing next.
