Attention is Today’s Greatest Currency. How Do You Plan On Growing Your Business Without Disruptive Advertising That Gets People’s Attention?
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Digital Advertising
Looking for a digital advertising agency that actually drives results for your business in Santa Rosa, CA? You’re in the right place. At On The Mark Digital, we help local businesses and brands grow with data-driven digital advertising campaigns that get you noticed, bring in more leads, and boost sales.
Whether you run a small local shop, an eCommerce store, or a professional service, our digital marketing agency can build campaigns that target the right people at the right time—without wasting your budget on ads that don’t work.
Why Digital Advertising Matters in Santa Rosa
Here’s the thing: people in Santa Rosa and surrounding areas like Petaluma, Rohnert Park, and Windsor are searching online for local services every day. If your business isn’t showing up in search results or on social media, you’re leaving money on the table.
Digital advertising puts your business in front of potential customers when they’re ready to buy. From Google Ads to Facebook and Instagram Ads, to YouTube and TikTok advertising, we make sure your ads reach the right people and generate real results.
Tools and Platforms We Use
We use the latest marketing tools to make sure every dollar you spend works harder:
- Google Analytics & Tag Manager – Track visitor behavior
- CRM Integration Tools – Connect campaigns to sales
- Heatmaps & User Tracking – Understand how visitors interact with your site
- Conversion Pixels – Track exactly which ads drive results
- Attribution Modeling Tools – Measure ROI across channels
Serving All of Santa Rosa and Surrounding Areas
Our campaigns focus on local SEO and local advertising to help your business dominate the Santa Rosa market. We target neighborhoods and communities like:
- Downtown Santa Rosa
- Historic Railroad Square
- Rincon Valley
- Coffey Park
- Sonoma County Fairgrounds
We also help businesses in Petaluma, Rohnert Park, Windsor, Healdsburg, Sebastopol, and Napa Valley reach the right audience with geo-targeted ads and localized campaigns.
Our Digital Advertising Services in Santa Rosa, CA
We don’t do cookie-cutter campaigns. Instead, we focus on what works for your business and your audience. Here’s how we help:
Paid Search Advertising (PPC)
Want to appear at the top of Google when people search for your services in Santa Rosa? Our Google Ads management team sets up pay-per-click campaigns that target the right keywords and locations, helping you get more leads and sales fast.
- Google Ads Campaigns – Search, Shopping, and Local Service Ads (LSAs)
- Microsoft Ads (Bing Ads) – Reach people who use Bing
- Keyword Targeting & Strategy – Focus on terms people actually search for
Social Media Advertising
Your customers spend hours on social media, and that’s where your business should be. We manage Facebook, Instagram, TikTok, LinkedIn, and YouTube ads to help you reach the right audience.
- Meta Ads Service – Facebook and Instagram ads
- YouTube Ads Service – Video campaigns that capture attention
- TikTok Ads Service – Engage younger audiences with fun, scroll-stopping ads
- Paid Social Campaign Management – Monitor, tweak, and improve campaigns for maximum ROI
Display & Remarketing Campaigns
Sometimes people visit your site but don’t take action. That’s where display ads and remarketing come in. We target those visitors with ads across websites they visit, nudging them back to your business.
- Retargeting Campaigns – Get people to come back
- Programmatic Advertising – Smart, automated ad placements
- Audience Segmentation – Deliver ads to specific customer groups
Video Advertising
Video is one of the most engaging ways to grab attention. We create video ads for platforms like YouTube, Facebook, Instagram, and TikTok, helping you tell your brand story and increase conversions.
- Ad creative & copywriting
- Performance tracking & optimization
- Multi-channel video campaigns
Conversion & Landing Page Optimization
Ads only work if the people clicking on them take action. We optimize your landing pages and websites to make sure visitors convert into leads or customers.
- CRO (Conversion Rate Optimization)
- Landing page design & testing
- A/B Testing & Split Testing
How We Approach Digital Advertising
Here’s what makes On The Mark Digital different: we don’t just run ads—we focus on performance and transparency.
Step 1: Understanding Your Audience
We research your target customers in Santa Rosa and nearby areas like Bennett Valley, Fountaingrove, and Larkfield-Wikiup. That includes:
- What they search for online
- Where they spend time on social media
- What motivates them to buy
Step 2: Smart Campaign Setup
We set up campaigns on Google Ads, Meta Ads, Microsoft Ads, YouTube, and TikTok, making sure:
- Your budget goes to ads that perform
- Targeting is precise, including geo-targeted ads for Santa Rosa neighborhoods
- Your ads are compliant with platform policies
Step 3: Ongoing Optimization
Digital advertising isn’t “set it and forget it.” We constantly monitor campaigns, track CTR, CPA, ROAS, and conversion rates, and make adjustments to improve results.
Step 4: Transparent Reporting
You’ll see exactly how your campaigns are performing through detailed analytics dashboards, including:
- Leads generated
- Cost per acquisition
- Return on ad spend
- Engagement metrics
Why Choose OnThe Mark Digital?
Here’s why local businesses trust us with their digital advertising:
- Certified Google Ads Partner & Meta Blueprint Certified
- Years of experience helping Santa Rosa businesses grow online
- Proven results with case studies and client testimonials
- Transparent reporting so you know where your money goes
- ROI-focused strategies that actually generate leads and sales
- Dedicated account managers for ongoing support
We know advertising can feel confusing or overwhelming. That’s why we make it simple: we set it up, track results, and tweak campaigns so you get the most from your marketing budget.
Common Digital Advertising Mistakes to Avoid
People often make the same mistakes with digital advertising. Here’s what we see most:
- Targeting too broad an audience – Leads to wasted ad spend
- Not tracking conversions properly – You can’t know what’s working
- Ignoring mobile users – Most Santa Rosa searches happen on phones
- Using weak ad copy or images – Ads must grab attention fast
- Not retargeting visitors – Missed opportunity to turn window-shoppers into customers
We handle all of these for you so your campaigns perform from day one.
Get Started With Santa Rosa’s Trusted Digital Advertising Agency
Digital advertising doesn’t have to be confusing or expensive. At On The Mark Digital, we help Santa Rosa businesses like yours get more leads, increase sales, and grow their online presence.
Whether you need Google Ads, social media advertising, YouTube campaigns, or local service ads, we have the experience and tools to get results.
FAQs About Digital Advertising
How much does digital advertising cost
It depends on your goals, the platforms you use, and the audience you target. We’ll help you find a budget that fits and delivers results.
Do I need a website for advertising?
Yes, but it doesn’t need to be complicated. We can help with WordPress, Wix, or HTML web design and eCommerce web design so your ads send visitors to a high-converting page.
Which platform should I advertise on first?
That depends on your audience. We usually start with Google Ads for search intent and Meta Ads for social engagement, then expand to YouTube or TikTok as needed.
How long before I see results?
Some ads can drive traffic immediately, but the best results come from ongoing optimization. You should start seeing measurable leads within the first few weeks.
Can I advertise locally in Santa Rosa only?
Absolutely. We specialize in geo-targeted advertising, so you reach only the neighborhoods or areas you want, including Downtown Santa Rosa, Roseland, and Rincon Valley.
How do you measure campaign success?
We track clicks, leads, conversions, ROAS, and CAC, and provide clear, transparent reports so you know exactly what’s working.
Do you manage ads for small businesses?
Yes! We work with all sizes, including small businesses that need affordable web design and social media ads services that drive real results.
GET A FREE
2-WEEK ADVERTISING TRIAL
Our goal is to attract your ideal customer with ads on the internet and social media that lead back to your website offers.