People Spend Hours Consuming Social Media Content. Social Media Is Not A Fad. People Live and Share Their Lives On Social Media.
Does Your Business Live With Them?
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Social Media Works!
Running a business in San Rafael is already a lot. Keeping up with social media often falls to the bottom of the list. Posts get skipped. Messages go unanswered. Ads burn money with no return.
That’s exactly why local businesses hire us.
On The Mark Digital & SEO helps San Rafael businesses turn social media into something useful. More calls. More messages. More people walking in or booking online. Not vanity metrics that look good in a report and do nothing else.
Why Social Media Matters for San Rafael Businesses?
People in San Rafael don’t search once and buy right away. They check reviews. They look at your Instagram. They scroll your Facebook page. They want to see if your business feels real.
If your page looks inactive or sloppy, they move on.
Social media helps you:
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Stay visible with local customers
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Build trust before someone ever calls you
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Show what makes your business different
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Support your Google Business Profile and local SEO
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Drive real traffic to your website or storefront
This part’s tricky. Posting alone doesn’t do much. Random boosts waste money. What works is having a clear plan tied to actual business goals.
Platforms We Manage
We focus on platforms that make sense for local businesses.
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Facebook Business Pages
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Instagram Professional Accounts
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LinkedIn Company Pages
Not every platform fits every business. We’ll tell you honestly what’s worth your time.
What Makes Our Social Media Different?
Here’s the honest truth.
Many agencies:
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Post generic content
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Avoid explaining results
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Lock you into long contracts
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Focus on likes instead of leads
We do things differently.
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We tie content to business goals
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We explain what’s happening and why
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We use real data to guide decisions
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We work with local businesses, not just online brands
You should know where your money goes.
Social Media Management & Marketing Services We Offer
Strategy Comes First
Most people miss this.
Before posting anything, we look at:
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Who do you want to reach in San Rafael?
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What do they care about?
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Where they already spend time online?
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What actions do you want them to take?
That shapes everything else.
Content Creation That Feels Local
We create posts that sound like they belong in San Rafael. Not generic captions you could swap with any city.
That includes:
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Branded graphics
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Short-form videos
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Photo posts
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Educational content
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Promotional posts that don’t feel pushy
Your business should look active, trustworthy, and relevant to people nearby.
Posting, Scheduling, and Consistency
Consistency builds trust. We handle:
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Content calendars
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Scheduling and publishing
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Platform-specific formatting
No more scrambling to post at the last minute.
Community Management
People comment. People message. People ask questions.
We help manage:
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Comments
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Direct messages
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Basic engagement
That response time matters more than most businesses realize.
Paid Social Advertising
Organic reach only goes so far.
We manage paid campaigns using:
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Facebook Business Manager
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Instagram ads
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Meta Ads Manager
This includes:
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Audience targeting
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Ad creative
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Budget control
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Performance tracking
The goal is simple. Spend money where it brings returns.
Reporting That Makes Sense
You’ll get clear monthly reports that show:
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What we posted
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What worked
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What didn’t
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What we’re changing next month
No fluff. No confusing charts.
How Our Process Works?
Here’s what actually happens when you work with us.
Step 1: Social Media Audit
We review:
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Existing profiles
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Past content
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Engagement patterns
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Ads if you’ve run them before
This shows what to keep, what to fix, and what to stop doing.
Step 2: Audience and Content Planning
We research:
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Local audience behavior
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Content themes
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Hashtags
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Posting frequency
This is where direction gets set.
Step 3: Content Creation and Scheduling
We create posts ahead of time and schedule them. You’re not guessing week to week.
Step 4: Monitoring and Improvement
We track:
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Engagement
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Clicks
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Leads
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Conversions
Then we adjust. Social media changes fast. Standing still doesn’t work.
Serving San Rafael and Nearby Areas
We work with businesses throughout San Rafael and nearby neighborhoods.
That includes areas around:
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Downtown San Rafael
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Fourth Street San Rafael
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Marin Civic Center
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China Camp State Park
We also support businesses across Marin County, Terra Linda, Dominican, and North San Rafael.
Local context matters. What works in San Francisco doesn’t always work here.
Trust and Experience You Can Count On
Working with a marketing agency takes trust. We don’t take that lightly.
Our approach is backed by:
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Google Analytics certification
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Meta advertising best practices
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Experience with local businesses
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Clear monthly reporting
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Ethical, white-hat marketing methods
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Long-term client relationships
No shortcuts. No shady tactics.
Common Mistakes San Rafael Businesses Make on Social Media
People often think posting more fixes everything. It doesn’t.
Other common mistakes:
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Running ads without a strategy
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Ignoring comments and messages
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Posting content that doesn’t match the brand
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Chasing trends that don’t fit their audience
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Giving up too soon
Social media works when it’s treated like part of your business, not an afterthought.
Ready to Get More From Social Media?
If you’re tired of guessing, posting randomly, or watching competitors show up everywhere online, let’s talk.
We’ll look at your current social presence, explain what’s holding it back, and show you what actually works for businesses in San Rafael.
FAQs About Social Media Management
How much does social media management cost in San Rafael?
Pricing depends on how many platforms you need, whether ads are involved, and how much content is required. Most local businesses invest monthly because consistency matters.
How long does it take to see results?
Some engagement changes show up in the first month. Leads and sales usually take a few months as trust builds and campaigns improve.
Do I still have control over what gets posted?
Yes. You can review content before it goes live if you want. We keep things aligned with your brand and voice.
Is social media really worth it for local businesses?
When done right, yes. It supports local SEO, builds trust, and keeps your business visible between purchases.
Do you run ads or just organic posts?
We do both. Organic content builds trust. Ads help reach more people faster. The mix depends on your goals.
What if I already tried social media and it didn’t work?
That’s common. Most of the time, it failed because there was no clear plan or follow-up. We fix that.
GET A FREE
FREE SOCIAL MEDIA ANALYSIS!
We handle any of your social media marketing needs including content creation and publishing, social media advertising and social media monitoring.