Our Approach to Sales Funnels and Landing Pages

We don’t start with design. We start with how people think.

Here’s what actually goes into a funnel that works.

Step 1: Clear Funnel Strategy

Before we build anything, we map out:

• Who the page is for

• What problem do they want solved

• What question are they asking when they land

• What action makes sense at that stage

Most people skip this part. That’s why their pages don’t convert.

Step 2: Landing Page Structure That Guides the Reader

Every section has a job.

Headline: says exactly what you help with
Opening copy: shows you understand the problem
Middle sections: explain the offer and remove doubts
Proof: reviews, results, experience
Call to action: one clear next step

Step 3: Copy That Sounds Like a Real Person

People in Sonoma don’t want sales talk.
They want straight answers.

We write copy that:

• Uses normal language

• Explains things without jargon

• Calls out common concerns

• Feels honest and clear

Step 4: Design That Supports the Message

Design should help people read and act.
Not impressing other designers.

That means:

• Clean layouts

• Easy to scan sections

• Mobile-friendly design

• Fast loading pages

• Buttons where people expect them

Looks matter, but clarity matters more.

Step 5: Tracking and Improvement

We don’t guess.

We track:

• Page visits

• Button clicks

• Form submissions

• Drop off points

Then we adjust what’s not working. This part is often missing from competitor offerings.

Sales Funnel Types We Build

Not every business needs the same setup. Here are the most common funnels we create for Sonoma businesses.

Lead Generation Funnels

Perfect for service businesses.

• Visitors land on one page.
• They see a clear offer.
• They fill out a short form.

Simple and effective.

Appointment Booking Funnels

Great for consultants, agencies, and local professionals.

The funnel:

• Qualifies the lead

• Explains the service

• Sends serious inquiries straight to your calendar

No more wasted calls.

Email Capture Funnels

Ideal if you want to build a list.

We create:

• A focused landing page

• A strong reason to sign up

• Follow-up email setup if needed

This works well for long-term growth.

Product or Offer Funnels

For businesses selling a specific product or package.

1. One page.
2. One offer.
3. One goal.

Local Focus Matters in Sonoma

Generic pages don’t rank well locally.
They also don’t convert well.

We build pages that naturally reference:

• Sonoma

• Sonoma Valley

• Downtown Sonoma

• Sonoma County wine country

• Nearby service areas

Not stuffed. Not forced. Just a natural context that helps both search engines and people trust what they’re reading.

Common Mistakes We Fix

People often think:
“I just need more traffic.”

Most of the time, that’s wrong.

Here’s what we fix instead:

• Pages that talk too much about the business

• Forms that scare people away

• Headlines that say nothing specific

• Calls to action are buried at the bottom

• Pages are trying to do too many things at once

Fixing these usually brings faster results than buying more ads.

Why Work With On The Mark Digital & SEO?

We’re not a template factory.
We’re not a volume shop.

We focus on:

• Real strategy

• Clear communication

• Pages built for action

• Local business realities

We’ve worked with businesses that needed more leads, not more jargon. That experience shows in how we build and write every funnel.

Ready to Turn Traffic Into Leads?

If people are finding your business but not reaching out, your funnel is the missing piece.

• A clear page.
• A clear message.
• A clear next step.

That’s what works in Sonoma.

Reach out to On The Mark Digital & SEO to talk through what kind of sales funnel or landing page makes sense for your business. We’ll give you honest feedback and a clear plan forward.