If your Bodega Bay or Sonoma Coast business relies on summer foot traffic to survive the whole year, you already know how stressful the off-season can be. The good news is that smart digital marketing — not more discounting — is the real fix. Here’s how coastal Sonoma County businesses can build a steady stream of customers in every season.

If your Sonoma County salon or spa relies on word-of-mouth alone, you’re leaving a full appointment book on the table. Here’s how local beauty businesses — from nail studios in Rohnert Park to day spas in Sebastopol — can use digital marketing to stay booked through every season.