People Spend Hours Consuming Social Media Content. Social Media Is Not A Fad. People Live and Share Their Lives On Social Media.
Does Your Business Live With Them?
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Social Media Works!
Running a business in Novato means wearing a lot of hats. Social media usually ends up being the one that slips. Posts go out randomly. Engagement is quiet. Ads feel like a gamble. Sound familiar?
That’s where On The Mark Digital & SEO comes in.
We help local businesses in Novato turn social media into something useful. Not noise. Not vanity metrics. Real visibility, real conversations, and leads you can track.
Why Social Media Marketing Matters for Novato Businesses?
People in Novato don’t just search on Google. They scroll. They check reviews. They look at your Facebook page before calling. They scan Instagram to see if your business feels active and legit.
Here’s the thing most business owners miss.
Social media isn’t about going viral. It’s about showing up consistently in front of the right local people.
If your pages look abandoned or salesy, people hesitate. If they see regular posts, helpful content, and real interaction, trust builds fast.
That trust turns into calls, messages, and walk ins.
Who We Help
Our social media management services are built for:
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Local service businesses
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Professional offices
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Home service companies
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Medical and wellness practices
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Retail and specialty shops
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Restaurants and hospitality brands
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Small to mid sized businesses in Novato and Marin County
If your customers live or work near Novato, this is for you.
Platforms We Work With
We manage and advertise on platforms that make sense for local businesses:
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Facebook Business Manager
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Instagram for Business
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LinkedIn Company Pages
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TikTok for Business
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Meta Ads Platform
If a platform doesn’t serve your goals, we don’t force it.
Social Media Management & Marketing Services Novato, CA
We don’t push cookie cutter packages. We focus on what actually moves the needle for local businesses.
Social Media Strategy Development
Before anything gets posted, we get clear on a few things:
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Who do you want to reach in Novato?
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What platforms actually matter for your business?
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What type of content fits your brand voice?
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What actions do you want people to take?
Most businesses don’t need to be everywhere. They need to be consistent in the right places.
Social Media Content Creation
This is where most businesses get stuck.
“What should we post?”
We handle that for you.
Your content plan may include:
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Educational posts that answer common customer questions
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Local posts tied to Novato events or locations
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Service highlights without sounding salesy
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Visual content designed to stop the scroll
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Short videos or reels when it makes sense
Everything is written in plain language. No fluff. No corporate talk.
Facebook & Instagram Management
For most Novato businesses, Facebook and Instagram still pull the most weight.
We manage:
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Facebook Business Pages
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Instagram Business Profiles
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Posting schedules
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Caption writing
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Comment and engagement guidance
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Basic inbox monitoring support
The goal is simple. Stay active. Stay local. Stay credible.
LinkedIn Marketing for Local Businesses
LinkedIn works well for:
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Professional services
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B2B companies
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Consultants and agencies
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Medical and financial offices
We help you show up consistently without sounding stiff or spammy.
Paid Social Media Advertising
Organic reach only goes so far. Paid ads help you reach people in Novato fast.
We manage:
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Facebook and Instagram ad campaigns
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Local audience targeting
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Ad creative testing
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Budget pacing
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Lead tracking
People often think social ads are expensive. In reality, poorly managed ads are expensive. Smart targeting makes a big difference.
Audience Growth & Engagement
Posting alone doesn’t grow your presence.
We focus on:
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Real engagement with local users
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Community-focused interaction
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Hashtag research for Novato and Marin County
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Encouraging comments and messages
This part’s slow but powerful. It builds trust over time.
Social Media Analytics & Reporting
You should always know what’s working.
We track:
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Engagement trends
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Follower growth
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Website clicks
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Lead actions from ads
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Content performance
Reports are easy to read. No confusing charts. We explain what matters and what to adjust next
Our Process
Here’s how it usually goes:
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Discovery
We learn about your business, goals, and local audience. -
Strategy Setup
Platforms, posting plan, and ad approach get mapped out. -
Content Creation
Posts are written, designed, and scheduled ahead of time. -
Publishing & Engagement
Content goes live. Engagement is monitored. -
Tracking & Adjustments
We review results and improve what matters.
Simple. Clear. No confusion.
Serving Novato and Nearby Areas
We work with businesses across:
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Downtown Novato
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Hamilton Marketplace
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Vintage Oaks Shopping Center
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Novato Boulevard
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Grant Avenue Business District
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Surrounding Marin County communities
Local knowledge matters. What works in big cities doesn’t always work here.
Common Social Media Mistakes We Fix
We see these all the time:
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Posting once a month
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Only posting promotions
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Ignoring comments and messages
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Buying followers
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Running ads without tracking results
People often think social media is random. It’s not. It just needs structure.
Why Choose On The Mark Digital & SEO?
You have options. Here’s why local businesses stick with us:
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Real experience with local marketing
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Clear communication
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No long-term lock-ins
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Honest feedback
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Reports you can understand
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Focus on results, not vanity metrics
We treat your business like a business. Not a test project.
Ready to Get More From Social Media?
If social media feels like a chore or a guessing game, it doesn’t have to stay that way.
On The Mark Digital & SEO helps Novato businesses turn social media into a reliable part of their marketing. Clear strategy. Consistent content. Real results.
Reach out when you’re ready. We’ll talk through what makes sense for your business.
FAQs About Social Media Management
How much does social media management cost in Novato?
Pricing depends on how many platforms you need, how often you want to post, and whether ads are included. Most local businesses invest monthly because consistency matters more than one-time work.
How long before I see results?
You’ll usually see engagement improvements within the first month. Lead generation and steady growth often take three to six months. Social media builds momentum over time.
Do I need paid ads or just organic posting?
It depends on your goals. Organic posting builds trust and visibility. Paid ads help you reach new local customers faster. Many businesses use both.
Can you work with my existing accounts?
Yes. We improve what you already have unless starting fresh makes more sense.
Will you respond to comments and messages?
We guide engagement and monitor activity. Full inbox management can be added if needed.
What platforms should my business focus on?
Most Novato businesses do best on Facebook and Instagram. LinkedIn works well for professional services. We help you choose based on your audience.
Is social media really worth it for local businesses?
When done right, yes. People check social media before making decisions. An active presence builds trust before the first call.
GET A FREE
FREE SOCIAL MEDIA ANALYSIS!
We handle any of your social media marketing needs including content creation and publishing, social media advertising and social media monitoring.