Attention is Today’s Greatest Currency. How Do You Plan On Growing Your Business Without Disruptive Advertising That Gets People’s Attention?
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Digital Advertising
Running ads sounds simple until you’re paying for clicks that never turn into calls. If that feels familiar, you’re not alone. Most local businesses in Sonoma County waste ad spend before they ever see results.
That’s where On The Mark Digital & SEO comes in.
We help local businesses get real leads from digital advertising. Not vanity metrics. Not traffic that goes nowhere. Actual phone calls, form fills, and booked appointments from people in your area who are ready to buy.
If you’re serious about growing in Sonoma County, this page will show you how digital advertising really works and how to avoid the mistakes most agencies don’t talk about.
Why Digital Advertising Works So Well in Sonoma County?
Sonoma County is competitive. Between Wine Country tourism, local service businesses, and growing commercial areas, customers have options. When someone searches for a service, they usually want help now, not weeks from now.
Digital advertising puts your business in front of them at that exact moment.
Here’s why it works so well locally:
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People search with clear intent
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Mobile searches dominate
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Local ads show up before organic listings
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You only pay when someone clicks
But here’s the tricky part. If your ads are set up wrong, you pay for curiosity instead of customers.
That’s the gap we see again and again when businesses come to us.
Who We Help Most
Our digital advertising services work best for:
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Local service businesses
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Professional services
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Home services
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Medical and wellness providers
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Contractors and trades
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Retail businesses with clear offerings
If your business relies on leads, calls, or bookings, digital advertising can be a strong growth channel.
Why Local Businesses Choose On The Mark Digital & SEO?
Here’s what separates us from typical agencies.
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Google Ads certified professionals
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Clear reporting you can understand
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Focus on lead quality, not clicks
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Real experience with local campaigns
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No confusing jargon or smoke screens
We treat your ad budget like it’s our own.
Our Digital Advertising Services
We focus on performance first. Everything else comes second.
Pay-Per-Click Advertising (PPC)
PPC ads show your business at the top of search results when someone types in what you offer. You only pay when they click.
We focus on:
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High-intent keywords
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Local search terms
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Ads that filter out bad traffic
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Landing pages that turn clicks into leads
Most people think more clicks equal more business. That’s rarely true. Fewer clicks with better intent almost always win.
Google Ads Management
Google Ads is still the strongest platform for local advertising. But it’s easy to waste money if campaigns aren’t built right.
We handle:
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Search ads
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Local service-focused campaigns
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Call-focused ads
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Location-based targeting
We also block searches that don’t matter, so you’re not paying for people who were never going to call.
Local Search Advertising
Local ads show your business to people searching inside Sonoma County, not across the state or country.
This matters because:
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Local traffic converts better
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Calls happen faster
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Budgets stretch further
We target specific cities like Santa Rosa, Petaluma, Windsor, Healdsburg, Sebastopol, Rohnert Park, and Sonoma so your ads show where your customers actually live and work.
Display Advertising
Display ads help people remember you after they’ve already visited your site or searched for your service.
We use display ads to:
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Stay visible during longer buying decisions
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Reinforce your brand locally
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Support search campaigns
This works especially well for higher-ticket services and competitive industries.
Remarketing and Retargeting Campaigns
Most visitors don’t convert on the first visit. That’s normal.
Remarketing keeps your business in front of them after they leave.
We use this to:
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Bring back interested visitors
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Lower overall cost per lead
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Increase trust through repetition
This is one of the most overlooked tools in local advertising.
Conversion-Focused Landing Pages
Sending paid traffic to the wrong page kills results.
We help guide or build landing pages that:
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Load fast
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Focus on one goal
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Make it easy to call or book
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Match what the ad promised
Good ads without good pages don’t work. Period.
Supporting Services That Make Ads Work Better
Digital advertising doesn’t live in a bubble. The best results happen when ads are supported by smart groundwork.
Search Engine Optimization and Local SEO
SEO helps your ads perform better by:
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Improving Quality Score
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Increasing trust
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Lowering cost per click over time
Local SEO also reinforces your presence in Sonoma County, which matters for both ads and organic results.
Conversion Rate Optimization
This is where many agencies fall short.
We look at:
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Where people drop off
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What stops them from calling
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How to simplify the decision
Small changes often make a big difference.
Analytics and Performance Tracking
If you can’t measure it, you can’t fix it.
We track:
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Calls
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Form fills
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Click behavior
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Cost per lead
You’ll know what’s working and what isn’t without guessing.
How Our Digital Advertising Process Works?
We keep things clear and practical.
Step 1: Market and Keyword Research
We study:
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How people search in Sonoma County
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Which keywords show buying intent
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What competitors miss
This sets the foundation.
Step 2: Campaign Setup and Targeting
We build campaigns around:
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Specific services
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Local search areas
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Real customer intent
No bloated keyword lists. No wasted reach.
Step 3: Launch and Testing
This part’s important.
We test:
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Ad copy
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Keywords
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Targeting
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Calls to action
Early data tells us what needs adjusting.
Step 4: Ongoing Management and Improvement
Ads aren’t set and forget.
We monitor:
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Cost per click
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Lead quality
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Conversion paths
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Budget efficiency
Changes are based on data, not guesswork.
Digital Advertising in Sonoma County
Sonoma County isn’t a one-size-fits-all market.
Advertising in Wine Country is different than advertising along the Highway 101 corridor. Tourist-driven searches behave differently from local service searches. We build campaigns around those realities.
That local understanding is what helps ads perform better and cost less over time.
Ready to Get More From Your Advertising?
If you’re tired of paying for ads that don’t deliver, it might be time for a smarter approach.
Talk with On The Mark Digital & SEO about digital advertising in Sonoma County and see what’s actually possible when campaigns are built the right way.
FAQs About Digital Advertising
How much should I spend on digital advertising in Sonoma County?
It depends on your industry and goals. Many local businesses start between $1,000 and $3,000 per month in ad spend. The key is spending it the right way.
How long does it take to see results?
Some campaigns generate leads within days. Others take a few weeks of testing. Most businesses see consistent results within the first 30 to 60 days.
Will digital ads work for my specific city?
Yes. We target individual cities like Santa Rosa, Petaluma, Windsor, and Healdsburg so ads show where your customers are searching.
What if my ads get clicks but no calls?
This is common. It usually means targeting or landing pages need fixing. We track this closely and adjust fast.
Do I need SEO if I’m running ads?
You don’t need SEO to run ads, but they work better together. SEO supports trust and long-term growth while ads drive immediate leads.
Can I pause or adjust my ad budget?
Yes. Budgets are flexible and can be adjusted based on seasonality, performance, or business needs.
GET A FREE
2-WEEK ADVERTISING TRIAL
Our goal is to attract your ideal customer with ads on the internet and social media that lead back to your website offers.