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Digital Marketing and SEO
If your website gets traffic but not calls, this page is for you. If you show up online but people choose someone else, this page is for you. And if marketing feels confusing, expensive, or unpredictable, you’re not alone.
At On The Mark Digital & SEO, we help local businesses across Sonoma County get found online, earn trust fast, and turn visitors into paying customers. No buzzwords. No guesswork. Just clear strategies that make sense and actually work.
Why Digital Marketing Matters in Sonoma County?
Sonoma County is competitive.
Tourism, wine, home services, healthcare, retail, professional services. Everyone is fighting for attention online.
Here’s the thing most people miss.
Your customers are already searching. They’re on Google. They’re checking reviews. They’re comparing websites. If you’re not showing up or if your site doesn’t feel trustworthy, they move on.
Digital marketing helps you:
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Show up where people already look
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Build trust before they ever call
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Get steady leads instead of random spikes
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Compete with bigger brands without bigger budgets
What Digital Marketing Really Means Here?
Digital marketing is not one thing. It’s a system. Each part supports the next.
Here’s how we break it down for Sonoma County businesses.
Digital Marketing Strategy That Fits Your Business
Before anything else, we get clear on three things.
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Who you want to reach
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What you want them to do
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Why they should choose you
Most marketing fails because people skip this part. They jump straight to ads or content without a plan.
We map out:
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Your goals and budget
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Your local competition
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Your best opportunities for quick wins and long term growth
This keeps everything focused and measurable.
Search Engine Optimization SEO That Brings Real Traffic
SEO helps your website show up when people search for what you do.
Not someday. Not maybe. Consistently.
Local SEO for Sonoma County
Local SEO is different than national SEO.
You need to show up for searches tied to place and intent.
We focus on:
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Google Business Profile setup and cleanup
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Local keyword targeting
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Location-based service pages
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Local citations and directory accuracy
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Reviews and reputation signals
This helps you appear for searches like:
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digital marketing Sonoma County
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SEO company Santa Rosa
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marketing agency near me
And yes, people really search like that.
On Page SEO That Makes Sense
Your website needs to speak Google’s language and your customers’ language.
We fix things like:
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Page titles and descriptions
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Headers that match search intent
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Clear service explanations
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Internal linking that guides visitors
No keyword stuffing. No weird phrasing. Just clean, readable pages that rank and convert.
Technical SEO Without the Headaches
This part’s tricky, but it matters.
We handle:
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Site speed issues
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Mobile usability
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Indexing problems
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Broken links and crawl errors
Most business owners never see these problems. Google does.
Google Business Profile Management
Your Google Business Profile is often the first thing people see.
Before your website. Before your phone rings.
We help you:
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Set it up correctly
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Choose the right categories
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Write descriptions that sound human
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Add photos that build trust
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Post updates that support rankings
This alone can move the needle for local visibility.
Pay Per Click Advertising, PPC, and Google Ads
Sometimes you need results faster.
That’s where paid ads come in.
We manage Google Ads campaigns that focus on:
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High intent searches
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Local targeting
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Clear messaging
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Cost control
We don’t run ads just to spend money. We run ads to get calls, form fills, and booked appointments.
If it’s not working, we fix it or stop it.
Website Design and Conversion Rate Optimization
A website should do one main job.
Turn visitors into customers.
If people land on your site and leave, something’s off.
We help with:
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Clear messaging above the fold
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Simple navigation
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Strong calls to action
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Mobile-friendly layouts
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Faster load times
Small changes here often lead to big gains.
Content Marketing That People Actually Read
Content helps with rankings, trust, and education.
But only if it’s written for real people.
We create:
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Service pages that answer real questions
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Blog posts that support SEO and sales
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Location pages that feel local, not copied
We skip filler. We write as we talk.
Analytics and Reporting You Can Understand
You deserve to know what’s happening.
We track things like:
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Website traffic
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Keyword visibility
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Calls and form submissions
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Ad spend and results
Serving Businesses Across Sonoma County
We work with businesses throughout the area, including:
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Santa Rosa
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Petaluma
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Rohnert Park
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Sonoma
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Healdsburg
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Windsor
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Sebastopol
We understand local search patterns, seasonality, and competition here. That matters more than most people realize.
Common Digital Marketing Mistakes We See
Let’s be honest.
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Relying only on social media
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Paying for ads with no tracking
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Using cheap SEO that hurts rankings
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Ignoring mobile users
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Not asking for reviews
People often think that more traffic fixes everything. Actually, better traffic and better messaging do.
Why Businesses Choose On The Mark Digital & SEO?
Here’s what sets us apart.
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Local market experience in Sonoma County
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Clear communication
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White hat SEO practices only
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Honest advice, even when it means doing less
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Long-term client relationships
We don’t lock you into confusing contracts.
We focus on results you can see and understand.
Ready to Get More From Your Online Presence?
If you’re tired of guessing and want marketing that feels clear and manageable, let’s talk.
We’ll look at what’s working, what’s not, and where the real opportunities are for your business in Sonoma County.
FAQs About Digital Marketing
SEO usually takes a few months to build momentum. Paid ads can bring traffic faster. Most clients see steady improvement within 90 days.
Yes, especially locally. Digital marketing helps small businesses compete without huge budgets.
Not always. Some businesses start with one, then add the other. We help you decide based on goals and budget.
It depends on competition, services, and scope. We focus on plans that make sense for your business size.
Absolutely. Many clients come to us with an existing site that just needs fixes and better messaging.
That’s the goal. Everything we do is built around visibility, trust, and conversions.
