Attention is Today’s Greatest Currency. How Do You Plan On Growing Your Business Without Disruptive Advertising That Gets People’s Attention?
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Digital Advertising
If your ads are getting clicks but not calls, something’s off.
Most businesses in Marin County don’t struggle with visibility. They struggle with getting the right people to take action. That’s where smart digital advertising comes in.
At On The Mark Digital & SEO, we help local businesses turn paid traffic into real leads and real revenue. No confusing dashboards. No wasted spend. Just clear strategy, clean setup, and ads built to bring in customers, not just impressions.
If you’re tired of guessing what’s working and what’s not, you’re in the right place.
Local Digital Advertising That Actually Works in Marin County
Advertising in Marin County is different than advertising everywhere else.
You’re dealing with higher cost clicks, a competitive local market, and customers who do their homework before reaching out. That means your ads have to do more than show up. They have to earn trust fast.
We run digital advertising campaigns built around how people in Marin County actually search, scroll, and decide. That includes location targeting, intent based keywords, clean landing pages, and tracking that shows what’s really happening after the click.
We work with businesses across Marin County, including San Rafael, Novato, Mill Valley, Sausalito, Larkspur, Tiburon, and Corte Madera.
If your customers live or work here, your ads should speak their language.
Why Marin County Businesses Choose Us?
We’re not the biggest agency. That’s on purpose.
Clients work with us because:
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We explain things in plain English
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We don’t lock you into long contracts
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We focus on lead quality, not vanity metrics
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We build long-term partnerships
We’re Google Ads certified professionals, and we treat your budget like it’s our own.
Common Digital Advertising Mistakes We Fix
We see these all the time.
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Targeting keywords that bring traffic but no leads
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Sending ads to a homepage instead of a focused page
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Not tracking calls or form submissions
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Spending too much too fast
Most of the time, fixing these basics makes a bigger difference than changing platforms.
Our Digital Advertising Services
We don’t push one platform just because it’s popular. We use what makes sense for your business, your budget, and your goals.
Pay Per Click Advertising and Search Ads
PPC advertising puts your business in front of people already searching for what you offer. This includes:
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Google Ads management
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Search engine marketing
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Keyword targeting based on real buyer intent
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Local service ads for qualified leads
Here’s the thing. Many campaigns fail because they chase traffic instead of customers. We focus on searches that show someone is ready to call, book, or buy.
Google Ads Management
Google Ads can work incredibly well. It can also burn money fast if it’s not set up right.
We handle the full process:
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Account setup or cleanup
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Smart keyword selection
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Clear ad copy written for humans
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Conversion tracking that actually tracks
We use tools like Google Analytics and Google Tag Manager so you can see what’s happening after the click, not just before it.
Paid Social Advertising
Not everyone searches. Some scroll.
Paid social advertising works best when you target the right audience and give them a reason to stop. We manage campaigns across:
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Facebook ads
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Instagram ads
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LinkedIn ads
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YouTube advertising
Paid social works especially well for brand awareness, retargeting, and local service businesses that need repeated exposure before someone reaches out.
Retargeting and Remarketing Ads
Most people don’t convert on the first visit. That’s normal.
Remarketing ads let you stay visible after someone visits your site, checks a service page, or clicks an ad. These campaigns often cost less and convert better because the audience already knows who you are.
Honestly, this is one of the most missed opportunities we see.
Landing Pages and Conversion Support
Great ads won’t save a bad page.
We help with:
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Landing page structure
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Clear calls to action
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Simple forms that people actually fill out
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Funnel-based campaign setups
People often think ads fail because of the platform. In reality, it’s the page they land on.
How Our Advertising Process Works?
This part’s important.
We don’t guess. We don’t wing it. We follow a clear process that keeps things simple and accountable.
Step 1: Research and Planning
We start with:
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Keyword and audience research
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Local intent analysis
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Competitor ad gap review
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Budget planning that fits your business
This is where most agencies rush. We don’t.
Step 2: Setup and Tracking
Before ads go live, we set up:
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Conversion tracking
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Call tracking when needed
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Analytics connections
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Location targeting
If you can’t track it, you can’t trust it.
Step 3: Launch and Improve
Once campaigns are live, we:
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Watch performance closely
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Adjust bids and targeting
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Test ad copy and creatives
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Cut waste fast
We don’t set it and forget it. That’s how budgets disappear.
Step 4: Reporting and Communication
You get clear reports that show:
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Leads, not just clicks
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Cost per lead
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What’s working and what’s not
No confusing charts. No hiding behind numbers.
Who We Work With
Our digital advertising services are a good fit for:
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Local service businesses
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Professional service providers
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Home service companies
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Medical and wellness practices
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B2B companies serving Marin County
If you need predictable leads, ads can help when done right.
Ready to Get More From Your Ads?
If you’re spending money on ads and hoping for the best, it’s time for a better plan.
On The Mark Digital & SEO helps Marin County businesses turn paid traffic into real opportunities. If you want ads that make sense and results you can see,
let’s talk.
FAQs About Digital Advertising
Most local businesses start between $1,000 and $3,000 per month in ad spend. Competitive industries may need more. We help you choose a budget that makes sense before anything goes live.
Search ads can generate leads within weeks. Social and retargeting campaigns usually take longer to warm up. Real improvement happens over the first 60 to 90 days.
It depends on your business. Google Ads work best for high intent searches. Social ads work better for awareness and retargeting. Many businesses use both together.
Not always. Sometimes small changes to your current pages are enough. We’ll tell you honestly if a new landing page is needed.
Yes. We often audit and improve existing accounts instead of starting from scratch.
We focus on clarity, real tracking, and lead quality. No fluff. No pressure. Just honest work and steady improvement.
GET A FREE
2-WEEK ADVERTISING TRIAL
Our goal is to attract your ideal customer with ads on the internet and social media that lead back to your website offers.
